Call to action
Call to action
Television production glossary
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Television film movies
Definition of call to action
Call to action: Call to action is a term for the copy in an ad that implores the viewer to do something specific in response to an advertisement.
Source : http://blog.involvemag.com/TVPROD/JJTVGLOS.DOC
Web site link: http://blog.involvemag.com/
Author : Joel Johnson
Television production glossary
Television production glossary index
Definition and meaning of call to action
Meaning of call to action
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