Mcdonaldization
Mcdonaldization
Glossary of the social sciences
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Sociology
Definition of mcdonaldization
McDONALDIZATION: George Ritzer coined the term to describe rationalization—the identical process extensively described by Weber—because modern audiences could better identify with fast food restaurants and students could more easily relate to them
Source : http://faculty.rsu.edu/users/f/felwell/www/glossary/GLOSSARY%20OF%20THE%20SOCIAL%20SCIENCES.docx
link: http://faculty.rsu.edu/users/f/felwell/
Author : Frank W. Elwell
Others links : http://www.faculty.rsu.edu/users/f/felwell/www/HomePage/Index.htm
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Definition and meaning of mcdonaldization
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