Merchandising
Merchandising
Glossary of printing terms
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Glossaries
Definition of merchandising
Technique designed to optimise sales, based on the planned product displays on-shelf to form an attractive appealing and informative presentation for the customer.
Source: http://www.lithoprinting.org/GLOSSARY%20OF%20PRINTING%20TERMS%20top.doc
Web site link: http://www.lithoprinting.org/
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Glossary of printing terms
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