Defend

 

 

 

Defend

 

Globalisation terms

 

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Glossaries

 

Definition of defend

 

Defend: A strategy in which a purely domestic company remains in a riche area in the domestic market where global competitors are either weak or are unlikely to enter. (As defined by Dawar and Frost).

 

Source: http://www.vedpuriswar.org/glossary/Globalisation%20terms.doc

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Globalisation terms glossary

 

globalisation glossary index of terms

 

 

Definition and meaning of defend

 

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