Beachhead market
Beachhead market
Globalisation terms
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Glossaries
Definition of beachhead market
Beachhead market: A market similar to a targeted strategic market but which provides a low risk learning opportunity. For example, Austria/ Switzerland can be considered beachhead markets for Germany.
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Globalisation terms glossary
globalisation glossary index of terms
Definition and meaning of beachhead market
Meaning of beachhead market
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