Unique selling point

 

 

 

Unique selling point

 

Glossary of business

 

Definition of unique selling point

 

A unique selling point (USP) is any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress the USP of their product in their marketing to persuade consumers of the superiority or desirability of their product.

 

Source : http://business-tes.wikispaces.com/file/view/Glossary.doc

link: http://business-tes.wikispaces.com/

Author : not indicated on the source document of the above text

 

Terminology about business

 

Job world

 

 

Definition and meaning of unique selling point

 

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Meaning of unique selling point

 

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