Secondary data
Secondary data
Glossary of business
Definition of secondary data
Secondary data is existing published information that the firm uses for market research. The data has already been collected and published and the firm can access the data for its own purposes. Examples would include industry surveys, government economic data or perhaps existing market research studies carried out by trade associations or specialist market research firms.
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Terminology about business
Job world
Definition and meaning of secondary data
Meaning of secondary data
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