Product orientation

 

 

 

Product orientation

 

Glossary of business

 

Definition of product orientation

 

Product orientation implies that the firm focuses more on creating the product than responding to the needs of the market. A product oriented firm may have spent more time and effort on the development of the product and the production process than identifying customer needs.

 

Source : http://business-tes.wikispaces.com/file/view/Glossary.doc

link: http://business-tes.wikispaces.com/

Author : not indicated on the source document of the above text

 

Terminology about business

 

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Definition and meaning of product orientation

 

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Meaning of product orientation

 

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What does product orientation mean ?

 

 

 

 

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