PEST analysis
PEST analysis
Glossary of business
Definition of pest analysis
PEST analysis is a tool used by businesses to look at the external environment they face and issues that may arise from the global marketplace they operate in. A PEST analysis looks at how POLITICAL, ECONOMIC, SOCIAL and TECHNOLOGICAL factors may affect the business. A PEST analysis is a useful tool for businesses to help them formulate strategy and develop appropriate policies.
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Terminology about business
Job world
Definition and meaning of pest analysis
Meaning of pest analysis
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