Marketing mix

 

 

 

Marketing mix

 

Glossary of business

 

Definition of marketing mix

 

The marketing mix is the balance of marketing techniques required for selling the product. It's components are often known as the four P's. The first is PRICE - the price of the product. The second is PRODUCT - the nature of the product itself. The third is PROMOTION - the promotional methods used to sell the product and the fourth is PLACE - the distribution of the product.

 

Source : http://business-tes.wikispaces.com/file/view/Glossary.doc

link: http://business-tes.wikispaces.com/

Author : not indicated on the source document of the above text

 

Terminology about business

 

Job world

 

 

Definition and meaning of marketing mix

 

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Meaning of marketing mix

 

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What does marketing mix mean ?

 

 

 

 

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