Market segmentation

 

 

 

Market segmentation

 

Glossary of business

 

Definition of market segmentation

 

Market segmentation is the process of breaking a market down into segments, each of which reflects different customer preferences. By analysing the various segments in a market, the firm is able to target their marketing more effectively and if necessary develop differentiated products for the different segments.

 

Source : http://business-tes.wikispaces.com/file/view/Glossary.doc

link: http://business-tes.wikispaces.com/

Author : not indicated on the source document of the above text

 

Terminology about business

 

Job world

 

 

Definition and meaning of market segmentation

 

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Meaning of market segmentation

 

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What does market segmentation mean ?

 

 

 

 

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