Loss leader

 

 

 

Loss leader

 

Glossary of business

 

Definition of loss leader

 

A loss leader is a good that is sold at a low price (often below cost) to attract customers. The firm then hopes that those customers will make other purchases of goods where the profit margin is a positive one.

 

Source : http://business-tes.wikispaces.com/file/view/Glossary.doc

link: http://business-tes.wikispaces.com/

Author : not indicated on the source document of the above text

 

Terminology about business

 

Job world

 

 

Definition and meaning of loss leader

 

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Meaning of loss leader

 

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