Focus groups

 

 

 

Focus groups

 

Glossary of business

 

Definition of focus groups

 

Focus groups are small groups of people who are got together to discuss a product, service or marketing policy. The aim of focus groups is to provide an insight into consumers behaviours and attitudes which should help inform the development of new products or marketing policies.

 

Source : http://business-tes.wikispaces.com/file/view/Glossary.doc

link: http://business-tes.wikispaces.com/

Author : not indicated on the source document of the above text

 

Terminology about business

 

Job world

 

 

Definition and meaning of focus groups

 

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Meaning of focus groups

 

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What does focus groups mean ?

 

 

 

 

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