Field research
Field research
Glossary of business
Definition of field research
Field research is a type of market research using primary data. This is data that is collected by the researcher and therefore does not exist prior to the research. It is likely to include either observing or questioning consumers and an important part of this process will be sampling the population to see that it is representative.
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Terminology about business
Job world
Definition and meaning of field research
Meaning of field research
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