Extension strategies
Extension strategies
Glossary of business
Definition of extension strategies
Firms will often try to use extension strategies to prolong the product life cycle of a product. They are techniques to try to delay the decline stage of the product life cycle. An extension strategy may mean upgrading or updating the product, changing the packaging or presentation, adding new features or new design elements to the basic product and so on.
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Terminology about business
Job world
Definition and meaning of extension strategies
Meaning of extension strategies
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