Direct marketing

 

 

 

Direct marketing

 

Glossary of business

 

Definition of direct marketing

 

Direct marketing is the process of a firm trying to sell a good or service to a consumer directly without any intermediary involved in the selling process. It is often muddled with direct mail, but direct mail is just ONE form of direct marketing. Others include telephone selling, personal selling and catalogues.

 

Source : http://business-tes.wikispaces.com/file/view/Glossary.doc

link: http://business-tes.wikispaces.com/

Author : not indicated on the source document of the above text

 

Terminology about business

 

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Definition and meaning of direct marketing

 

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Meaning of direct marketing

 

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What does direct marketing mean ?

 

 

 

 

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