Break-even pricing
Break-even pricing
Glossary of business
Definition of break-even pricing
Break-even pricing is where the firms sets price to break-even i.e. they will make neither a loss nor a profit. The price will be set equal to the unit cost of production of the good or service. The firm may do this as part of a penetration pricing strategy to establish their market or increase their market share.
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Terminology about business
Job world
Definition and meaning of break-even pricing
Meaning of break-even pricing
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