Brand loyalty
Brand loyalty
Glossary of business
Definition of brand loyalty
Brand loyalty is a situation where consumers stick with the purchase of their favourite brand of a particular good or service through choice as they prefer that particular brand. Consumers are therefore reluctant to switch consumption to another brand. The higher the level of brand loyalty, the more inelastic the demand for the good will be.
Source : http://business-tes.wikispaces.com/file/view/Glossary.doc
link: http://business-tes.wikispaces.com/
Author : not indicated on the source document of the above text
Terminology about business
Job world
Definition and meaning of brand loyalty
Meaning of brand loyalty
This is the right place where find the answers to your questions like :
Who ? What ? When ? Where ? Why ? Which ? How ? What does brand loyalty mean ? Which is the meaning of brand loyalty ?
What does brand loyalty mean ?
Alanpedia.com from 1998 year by year new sites and innovations
Main page - Disclaimer - Contact us