Brand image

 

 

 

Brand image

 

Glossary of business

 

Definition of brand image

 

The brand image is the impression that consumers have about a particular brand of good or service. The stronger the brand image the more inelastic the demand for the product is likely to be. Firms aim to develop the brand image by stressing the qualities that makes their good or service stand out from their rivals.

 

Source : http://business-tes.wikispaces.com/file/view/Glossary.doc

link: http://business-tes.wikispaces.com/

Author : not indicated on the source document of the above text

 

Terminology about business

 

Job world

 

 

Definition and meaning of brand image

 

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Meaning of brand image

 

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What does brand image mean ?

 

 

 

 

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