Boston matrix

 

 

 

Boston matrix

 

Glossary of business

 

Definition of boston matrix

 

The Boston Matrix is a technique that is used by firms to help them analyse their overall product portfolio and product mix. It is a grid with market growth and market share on the two axes. Each of the four squares represents a different type of product. The four types of product are cash cows, dogs, problem children or wild cards and stars.

 

Source : http://business-tes.wikispaces.com/file/view/Glossary.doc

link: http://business-tes.wikispaces.com/

Author : not indicated on the source document of the above text

 

Terminology about business

 

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Definition and meaning of boston matrix

 

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