Ansoff matrix
Ansoff matrix
Glossary of business
Definition of ansoff matrix
The Ansoff Matrix looks at growth potential of a firms products. It acts as a way of classifying marketing strategies and growth. It shows which strategy is most appropriate to which type of product. It classifies strategies into market penetration, new product development, market development and diversification.
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Terminology about business
Job world
Definition and meaning of ansoff matrix
Meaning of ansoff matrix
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